I addressed uniqueness in regards to merch in another post here, http://indiemusicianservices.com/2019/06/23/ways-to-make-money-from-unique-merch/, but I want to stress specifically one way that your uniqueness is a good thing and not a bad thing. All the time, we are being categorized whether by our own efforts trying to fit in or by someone sorting us like mail… I also talk about this in my book on value and in other blog posts as far as how you’ve explaining and understanding where you fit is just as important as to understanding where you’re different. Different is good. Different is what will make me buy one artist’s CD and not another’s. Different is also what artists should embrace and love about themselves.
Being unique isn’t a disqualifier for someone getting into or in the music business. I’ve heard it said before by the prolific Grammy-nominated hit songwriter J. Que Smith, that he’d rather meet someone who can do something no one else is doing or has done rather than someone who only is a copy of someone else… even if it’s a near-perfect copy of an already super famous super star. Why buy the knockoff? Even cover artists have to deal with this. I’ve met and come across artists who impersonate long dead idols and the unique selling point here is that the former is alive, but among a sea of impersonators, there have been ones that did something different and that’s what keeps them in demand like the Las Vegas cover band Frank and Deans (http://franksanddeans.com or on FB: https://www.facebook.com/pg/702franksanddeans) which are like a fast, punk rock tribute to Sinatra and his boys of the “Rat Pack”.
If you’re having trouble figuring out what makes you unique or how to use your uniqueness to sell, then feel free to drop me a line sometime.
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